Alix Brown is a DJ, musician and fashion muse. Born a Georgia peach she now resides where her art can thrive, between NYC and sunny LA.
Juxtaposed between wild child and delicate rose, Alix started her music career at a young age while living in Georgia where she cut her teeth playing in bands and throwing dance parties. Shortly after she moved to Memphis, Tennessee, where she began touring internationally and running Shattered Records with Jay Reatard.
Alix’s evolution took her to New York, where her first job was at the legendary Academy Records, which helped with her growing addiction to finding good tunes.
Her wide-reaching knowledge of music and performance led her toward DJing and working as a Music Director. It was a natural evolution; her early days of working in record stores and digging internationally have amassed her with an enviable record collection and a sonic understanding shared by few.
When she Alix isn’t jet-setting and DJ’ing at clubs like Pauls Baby Grand and Paul’s Casablanca and for clients such as Cartier, Alexa Chung, and Giorgio Armani she spends her days as the Music Director for the Soho Grand Hotel, Roxy Hotel, and Jack Austin’s. Here, she curates music playlists, books DJs, live acts and even curates screenings in the Roxy Cinema. She takes a personal approach to each, considering the space and audience to elevate each experience.
Get to know Alix a bit more personally below.
Shot by Georgia Mitropoulos
SF. How did you get into music? When was the moment you knew this was your path and you were going to fully commit to your music?
A. My mom was cleaning out the garage and decided to have a yard sale when I was around 10 years old, and she pulled out this box of records that she wanted to get rid of. I was immediately drawn to the large colorful covers of David Bowie and the Rolling Stones. She then went out and bought me a record player the next day and I was hooked!
SF. What influences and inspires you?
A. I’m inspired a lot by reading books, watching movies and meditating
SF. How do you incorporate weed into your lifestyle?
SF. What has been one of your favorite performances /why?
SF. If you could share a joint with anyone who would it be and what’s playing in the background? Set the scene.
A. I would love to smoke a joint with the late great muse supreme, Anita Pallenberg. We would be hanging on the set of the movie Performance in between takes of her and Mick Jaggers infamous three-way bathtub scene.
SF.Whats A piece of advice you have never forgotten?
A. The only difference between Good and Evil is selfishness and the only real difference between white and black magic is ‘Motive’.
SF. What kind of music are you currently listening to?
A. I’m always listening to lots of different kinds of music. Lately, I’ve been getting down to Minnie Riperton, Nick Garrie, Scott Walker, Susan Cadogan, GooGoosh, and my friend Curtis Harding’s new album who’s from my hometown of Atlanta, oh, and Serge Gainsbourg’s dub album (great for summer jammin’).
SF. Can you describe your style in a few words?
A. To quote Marc Bolan, “Just like a silver studded saber tooth dream.”
SF. Favorite strain?
A. I like Sativas
SF. What is your go-to outfit?
A. My black jumpsuit from Halston. It’s effortless and classy as hell.
SF. What is your favorite quality about yourself (physical or personality or both!)
A. That I will eat anything.
