Pure Beauty is one of the first pre-roll brands doing it right in Los Angeles. The branding is pure genius, anyone who is a casual smoker will identify those little eyes on the joint and know it is Pure Beauty. It’s their Nike swoosh minus the massive corporate conglomerate. They haven’t sold out and remain a small team of creatives that are truly passionate about providing the most lit cannabis on the market. If you haven’t smoked a Pure Beauty pre-roll in a while you are probably missing out on the best burn in the industry as they have recently made revolutionary progress in the burn factor. The days of having to relight are over and the joint structure is lightyears ahead of the rest of the pack.