Stoned Fox and Lucky Brand have partnered in our first official campaign diving into our tagline “Conscious Consumption is Sexy” and what that means. As we navigate this next phase in our personal growth and collective evolution, we feel we must dive deeper into what it means to truly heal our mind, body, and earth naturally, through radical accountability, acceptance, and transformation. We invite you to do the same.
As a legendary global brand, Lucky Brand is committed to making a positive impact, focusing on responsible fabrics and production with efforts in continued progression every day. We are so grateful for our continued partnership and for their support and encouragement as we continue to grow our brand and message.
To learn more about Lucky Brand’s practices, click here.
CONSCIOUS CONSUMPTION CAMPAIGN
In light of International Women’s Month, and as a female-founded and owned company, Stoned Fox is releasing our first campaign in partnership with Lucky Brand.
Conscious Consumption takes on many shapes and forms but the truest form is radical accountability of the way we move and the boxes we place ourselves and others in. When we truly understand that “you are me, I am you and we are all together”… as one human being to another, then we will begin to move with more wisdom, softness, compassion, love, and acceptance, allowing the space for real transformation and joy to take place in our world. It’s a birthright we all deserve to experience.
What does Conscious Consumption mean to you?
Meet Lola Langusta | @lolalangusta
Bio: Founder, CEO, Creative Director of Stoned Fox, Trailblazer, Visionary, Lover, Artist, HUMAN
What does conscious consumption mean to you? Radical Accountability for how you move in this world, what you feed your mind, body, and spirit, and how you hold space/respect for yourself and all living beings.
How Are you Lucky and how can you share your luck with others? To me, Luck is Living Under Conscious Knowledge and its profound ancient wisdom that we can all tap into once we silence the noise and reacquaint ourselves with our intuition. I can share my luck by sharing my knowledge, compassion, and tools with others who cross my path, and by living my truest authentic self and allowing others to do the same, unapologetically.
What’s your ritual with Cannabis? Cannabis to me is a healer, teacher, lover, and muse. Understanding the great wisdom and healing benefits of this plant is so important. There are still a lot of negative stigmas circulating this plant due to the lack of education and the stoner culture. I typically use this plant as a way to go inward and create from a place of purpose and genuine authenticity. I use it very intentionally because it can easily become habit-forming. Honoring it as sacred medicine instead of a means of escapism is extremely important. I’m a naturalist and purest at heart, so, I enjoy the ritual of rolling a joint and relaxing into all her magic, when the time calls for it.
What does a Stoned Fox mean to you? A Stoned Fox is alluring, a free thinker, consciously aware, intelligent, mysterious, wise, soft, majestic, sovereign, compassionate, creative, playful, and moves with integrity and intention. They are thought leaders, visionaries, and here for a purpose greater than themselves.
Wearing: Lucky Brand
Look One: Leather Bomber Jacket, Leather High-Rise Skinny
Look Two: High-Rise Chloe Jeans, White Tank Top, Denim Jacket
What does Conscious Consumption mean to you?
Meet Janthavy | @Janthavy
Bio: Skater, Actor, Model, HUMAN
What does Conscious Consumption mean to you? To me, this means being aware of what you feed your mind and body and holding yourself accountable for how you move.
How Are you Lucky and how can you share your luck with others? I’m lucky because I move with a positive outlook and intention and I can share my luck with others bypermitting themn to move the same way and by being an example of what is possible.
What is your ritual with Cannabis? I indulge by taking low-THC edibles before bed. They help me sleep throughout the night and make me feel well-rested throughout the day.
What does a Stoned Fox mean to you? Someone who moves in their way and takes care of their mind and body.
Wearing: Lucky Brand
Look One: White Jean Overalls, Socks, Bra
Look Two: Jean Shorts, Boxers, Bra, Plaid Shirt, Sock
Meet Nakisa | @Nakikaching
Bio: Dancer, Actor, Model, Activist, HUMAN
What does Conscious Consumption mean to you? To me this is all about how you move, hold space for yourself and others, and what you allow to enter your mind and body in full awareness.
How Are you Lucky and how can you share your luck with others? I’m lucky because of the people I have in my life and the support they give. I can share my luck by holding space and being there for those who are in need and by being my most authentic self.
What’s your ritual with Cannabis? I use cannabis to help with my anxiety. It helps to put things into perspective and let go of worrying about things that are out of my control. It helps me focus on the present moment. It’s become a ritual where I’ll queue up a playlist on Spotify, smoke a joint, and then blast music while I dance. It’s so freeing how present and in the moment that experience can be. I’ll let go of everything stressing me out to just be there and enjoy the here and now.
What does a Stoned Fox mean to you? A Stoned Fox to me is somebody who is their most authentic self all the time without apology and knows who they are without conforming and it draws people to them because that authentic energy is so rare.
Meet Christian James | @christianjames_official
Bio: Actor, HUMAN
What does Conscious Consumption mean to you? Conscious Consumption to me means being aware of what you put in your mind and body and what you feed others. If you consume darkness you will be darkness. I do everything to exude light and love in my life and others and set the necessary boundaries to live in that honest and authentic space. My morals and values are non-negotiable.
How Are you Lucky and how can you share your luck with others? I’m lucky because of the people I have in my life and I can share my luck by being there for those I love and those that come into my path. Leading by example and just moving with love and kindness.
What’s your ritual and why? I used to smoke a lot of weed and realized that I was using it to mask what I was going through. I decided that dependency on anything was not a good thing, so I took a detox to dive into what I was going through and to feel it all naturally. Now I use Cannabis as a form of healing meditative practice to dive deeper into my consciousness and intuition when the time calls for it. I use it to enhance my life not dilute it.
What does a Stoned Fox mean to you? Someone who is going to march to the beat of their drum. Someone who is not going to compromise themselves for the world around them. I think too many people are trapped in the world around them and not enough people are truly themselves and the world needs more of that.
Meet Nicholas Baker | @nicholas.s.baker
Bio: Musician, Composer, Founder of La Lom, HUMAN
What does Conscious Consumption mean to you? Is awareness, understanding what and why you are consuming, and taking all things in moderation.
How Are you Lucky and how can you share your luck with others? I think Luck is more about positivity and how you move through this life. I just do my best to be positive and exude positivity whether that be through my music or just living life.
What’s your ritual and why? I enjoy cannabis when I need to relax get out of my head and be present.
What does a Stoned Fox mean to you? To me, a Stoned Fox is a confident artist in any form who moves with intention and awareness.
Meet Cori Maass | @corimaass
Bio: Artist, HUMAN
What does Conscious Consumption mean to you? To me, Conscious consumption is the simple act of being kind to your body, and environment and being aware of any harm you might cause the world, yourself, and others.
How Are you Lucky and how can you share your luck with others? I am lucky because of where I was born and the family and people that I have in my life. I feel the best way I can share that luck is by being an advocate for others.
What’s your ritual and why? I enjoy a joint in the privacy of home when I want to relax, sleep, or get creative.
What does a Stoned Fox mean to you? A Stoned Fox is someone who is authentically themselves, creative, and an advocate for others.
Meet Adam + Karolina | @Radiantreveries
Bio: Artists, Musicians, Lovers, HUMAN
What does Conscious Consumption mean to you?
Karo: To me, this means being aware of what you want vs. what you need understanding where things come from, and moving with more wisdom in what you obtain.
Adam: Conscious Consumption thinking twice in your everyday life and how you move with intention.
How Are you Lucky and how can you share your luck with others?
Karo: Im Lucky because I get to share my love, life, and music with Adam and then we get to share it with everyone else.
Adam: I was fortunate to be born into a very loving family and because of that love it ripples out into my everyday life and the people I connect with.
What’s your ritual and why?
Karo: Cannabis has allowed me to come back to myself when I’m too in my head. It allows me to be open and soft with myself and others. It’s been a real healer.
Adam: Cannabis for me is a ritual that really helps me to open my eyes and ears to sound and possibilities and has a way to connect us all.
What does a Stoned Fox mean to you?
Karo: To me, a Stoned Fox is a trailblazer somebody goes with their gut and gets through the landscape of life and they are not going to settle for anything less.
Adam: To me, a Stoned fox is someone who is conscious, sleek adaptable, and sexy inside and out.
Meet the team
Production: @stonedfoxmedia
Photography: @eliot_lee_hazel
Creative Direction: @lolalangusta
Video: @alexbergman @allenchodakowski
Styling/Edit: @lolalangusta
Wearing: @luckybrand
Hair/Mau: @sooyonelinakim
Creative Assist: @slizzysav
Tech:@georgevanphoto
BTS: @laurenexploren
